When it comes to your real estate website, design is key. Many people think that this means it has to be flashy. The reality is that it has to be what your potential clients want. What does that mean.
A recent study shows that you have 4 seconds to sell the potential client on why they should stay on your website and not go to someone else's. That isn't very much time, so you need to make sure that you offer what they want. So let's take a look at what they want.
If a person comes to your website, chances are that they are looking to do one of two things: Buy a property or sell a property. It really is that simple and your website should be also. Make sure that within those 4 seconds that they give you they know where to look to buy or sell a property. This is the single most important thing you can do!
Keep it clean and simple! Don't get me wrong, the more information that you provide to your clients the better. The problem is that many people add so much information that it is hard to find it all. Do not clutter the home page. Try to find the fine line between clutter and not enough information.
These are just a few of the ways to capture peoples attention when they come to your site. Feel free to share others that you feel are important.
Tuesday, January 29, 2008
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