Think Outside the Box!

Real Estate is an amazing thing. It refuses to stay the same from one year to the next and many times from one day to the next. Sure agents have been using the same techniques for years and sure it's produces results for those agents who are dedicated and hard working. The problem is that those results do one of two things: they get worse or they stay the same! Real Estate is a profession were the individual determines how much money they will make in any given year. With that being said, isn't the goal then to make more money this year then last year?
How is this accomplished? Top producers do it all the time, but what is there secret? The secret is this: Think Outside the Box! We hear it all the time, but what does it really mean? Here's an example. Your broker will always tell you (or should any ways) that you need to find a niche in the market. So you decide to work the buyer's side of the market on the south side of town with prices ranging up to $350,000. That's definitely a niche, but it's the same niche as a thousand other agents out there. So what do I do?
Well, you don't need to create a complex system that will take you years to develop. This will only bankrupt you. The key is to find something that nobody else is doing (or very few people) and take over that side of the market. Find a group of people that no one would think to market. Sure there probably won't be as many people in that group looking to buy or sell real estate, but there won't be as many agents trying to get their business either. I would give you more specific ideas, but then you wouldn't be thinking outside the box, would you? I recommend setting aside just a little bit of time each week to work on this, do not drop everything to try to make the change. Ease your way into it. Start researching what other people are doing differently to get the creative juices flowing. Then don't be afraid of the unknown. Don't follow the trend, be the trend!