Real Estate in 08'

We are a month into the new year. Resolutions have been made (and in some cases broke) and we are all striving to make this a great year. With that in mind, let's take a look at some of the challenges that real estate brokerages face this year.
The first one is obvious, nationwide people are talking about a down market. What a challenge for any brokerage. If people aren't buying houses there is no money to be made. Personally, even though I do feel that the market has taken a hit, I do not feel that it is as bad as everyone makes it seem. Foreclosures are through the roof, but that just means that those houses need to be sold. Here in Las Vegas there are still thousands of people moving here every month. There are also thousands of jobs (most say 120,000+) that will be created over the next five years. People aren't going to stop moving here, which naturally means that they will need a place to live. The key for brokerages with this dilema is to think outside the box.
Another challenge for brokerages is recruiting agents. I have spoken with many brokers over the past couple of months and it is easy to see two things. The brokers who are recruiting agressively are doing just fine. The brokers who aren't, well, aren't. Some are just trying to keep their head above water, but as the water rises there is no one there to lift them up. Growth seems to be a key in 2008.
A similiar challenge is retaining agents. These days agents need as much help and support from there broker as they can get. The more tools and resources a broker can provide, the more appealing their company becomes. A couple of years ago, let's be honest, it didn't matter where you hung your license. It was easy to get clients and an agent could manage to get through the transaction. Now it is more difficult and so the competition is heating up. Anything that can make an agent stand out will make a difference. So now they are looking for the company that has the most to offer.
Now, more then ever, it is important to have an Internet presence. Over 90% of home buyers start their search on the web, so if your not there you're probably missing out. The biggest challenge in this regard is HOW? How do I build a presence on the web? It's not an easy thing for everyone, but it has become a neccessity.
These are just a few of the challenges that brokers are faced with in 2008. Let me know what you think is the biggest challenge.